scope,label,reference_year,universe,source_table,source_row,self_choice,personal_recommendations,expert_recommendations,social_media,traditional_media,other,personal_minus_social_pp,personal_social_ratio
adult_age,18 - 19,2024,"leisure book readers in same adult age band, sexes combined",21,43,86.6,28.8,7.9,14.9,2.4,0.8,13.9,1.933
adult_age,20 - 24,2024,"leisure book readers in same adult age band, sexes combined",21,44,86.4,26.7,10.2,14.4,2.3,1.4,12.3,1.854
adult_age,25 - 34,2024,"leisure book readers in same adult age band, sexes combined",21,45,88.5,24.2,7.8,14.5,5.5,2.9,9.7,1.669
adult_age,35 - 44,2024,"leisure book readers in same adult age band, sexes combined",21,46,86.2,21.5,10.4,9.5,5.7,1.7,12.0,2.263
adult_age,45 - 54,2024,"leisure book readers in same adult age band, sexes combined",21,47,87.5,21.5,8.6,6.1,8.0,2.5,15.4,3.525
adult_age,55 - 59,2024,"leisure book readers in same adult age band, sexes combined",21,48,89.4,22.7,12.2,4.1,9.8,2.3,18.6,5.537
adult_age,60 - 64,2024,"leisure book readers in same adult age band, sexes combined",21,49,88.6,21.5,11.0,3.6,12.2,2.0,17.9,5.972
adult_age,65-74,2024,"leisure book readers in same adult age band, sexes combined",21,50,88.1,16.7,9.4,2.4,12.8,1.7,14.3,6.958
adult_age,75 e più,2024,"leisure book readers in same adult age band, sexes combined",21,51,82.0,20.1,7.1,0.5,10.2,2.6,19.6,40.2